About Prudence Stone

Prudence Stone is 36, has a PhD in Sociology, specialising in political economy of information, media and marketplace. She graduated from the New School for Social Research in New York in 2002. She returned to New Zealand and received a Post-Doctoral Research Fellowship from the Stout Research Centre for New Zealand Studies at Victoria University. Her independent research was on the colour black and its cultural significance for New Zealand's national identity.

In 2003 she helped her husband launch a sustainable fashion clothing brand from headquarters in Newtown, Wellington. In 2005 she became the Central Regional Manager for the Sustainable Business Network.

Prudence continues to edit the online newsletter for her business and publishes articles on sustainable business practice. She plans to finish her book on the colour black and New Zealand's national identity in time for the Rugby World Cup 2011. She is the proud mother of two children aged 7 and 10, whom, she says, are the primary reason why she's become involved in the tobacco resistance movement.