SFC logo  
  Search:  
    2016    

Smokefree contacts map

Search the online database
of New Zealand contacts.
Are you in it?

more >>

 

Next Steps

Next steps to a smokefree
Aotearoa New Zealand
by 2025.

more >>

 

Tobacco Control Update

Our fortnightly e-newsletter
Latest: 3 February 2016

subscribe >>
archive >>

  
 

What is tobacco control advocacy?

5000 NZers die each year from tobacco. That means 50,000 lives are
ours to save before 2025.

more >>  

  Main menu     Welcome to the Smokefree Coalition website
 

The Smokefree Coalition is committed to preventing the uptake of smoking among young people and reducing the smoking rates of all New Zealanders.

We encourage debate about tobacco control issues.

The Smokefree Coalition provides a collective voice for its members – more than 50 organisations including the Asthma Foundation, Cancer Society and Heart Foundation.

Find out more about the Smokefree Coalition >>

Job vacancies in New Zealand tobacco control >>

 
  In the news     Recent developments     What's new
 

Video games: big tobacco's new backdoor marketing frontier

Smokefree Coalition media release, 27 January 2016

The Smokefree Coalition warns that big tobacco, well-known for its sneaky product placement techniques, has found a backdoor method of marketing to New Zealand children.

New research from University of California in San Francisco has found that nearly half (42 percent) of video games released between 1994 and 2015 feature characters smoking tobacco, e-cigarettes and/or other products, or making reference to tobacco products in their dialogue with users.

Smokefree Coalition Director Dr Prudence Stone says there is good evidence that smoking in movies influences young people, but much less is known about the influence of interactive games that feature smoking...

She says researchers at the Truth Initiative found tobacco use in video games seems almost always to be presented positively. Young people they interviewed thought smoking characters seemed more cool and powerful, describing them as "bad ass" and looking "more in charge".

Find out more.

 

archive >>

 

 

 

archive >>

The Smokefree Coalition maintains political neutrality throughout all communications. We do not endorse or make donations to any political party.
We support Government's commitment to making Aotearoa New Zealand a smokefree nation by 2025.