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The Smokefree Coalition is committed to preventing the uptake of smoking among young people and reducing the smoking rates of all New Zealanders.

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What will it take to create a tobacco-free world?
The Lancet, 14 March 2015

Last month, British American Tobacco released their preliminary results for 2014.

"I am delighted with the excellent progress we have made", said chief executive, Nicandro Durante. It has been "another strong performance in 2014", he added. The Group's revenue continued to grow by 2.8 percent and its adjusted profit from operations increased by 4.4 percent.

Contrast this glowing picture with a public health view. The WHO Framework Convention on Tobacco Control (FCTC) is often referred to as a landmark treaty in global health, ushering in optimism and hope of turning back the tobacco tide with its raft of tobacco control measures.

However, despite considerable, although uneven, progress in reducing the global prevalence of daily smoking in the decade since the FCTC came into being, around 50 million people, mostly men and largely in the poorer countries of the world, have died from using tobacco.

FCTC implementation has been challenging in many low-income and middle-income countries, with several countries still yet to ratify it. A yawning gap exists between global health strategies and the way the tobacco industry sees itself and its future.

So what is needed to turn the tide on tobacco?

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The Smokefree Coalition maintains political neutrality throughout all communications. We do not endorse or make donations to any political party.
We support Government's commitment to making Aotearoa New Zealand a smokefree nation by 2025.