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The Smokefree Coalition is committed to preventing the uptake of smoking among young people and reducing the smoking rates of all New Zealanders.

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Six out of every 10 children see tobacco advertising at home
SFC and Asthma Foundation media release, 11 February 2014

Statistics NZ Census data shows 603,807 New Zealand children live in households where tobacco is smoked by a resident adult. Smokefree Coalition Director Dr Prudence Stone says this statistic indicates as many as six out of 10 New Zealand children could be exposed to tobacco branding on packs inside their home.

"Packaging is the last advertising avenue the tobacco industry has, and they invest heavily into brand design. Research has found pack design has a powerful impact on young people and that they find it attractive. Allowing our young to be enticed into the slavery of a tobacco addiction threatens our goal of a smokefree Aotearoa by 2025 and it is well past time this method of promoting a deadly product was removed."

Dr Stone says legislation requiring plain packaging for tobacco products, tabled in Parliament today by Associate Health Minister Hon Tariana Turia, will help protect New Zealand children from this form of tobacco advertising.

Read more.
View regional infographic.

Cancer Society: the plain truth – put public health as the priority!
Health Promotion Agency: Fact sheet on plain packaging.

 

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The Smokefree Coalition maintains political neutrality throughout all communications. We do not endorse or make donations to any political party.
We support Government's commitment to making Aotearoa New Zealand a smokefree nation by 2025.