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5,000 NZers die each year from tobacco. That means 50,000 lives are
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The Smokefree Coalition is committed to preventing the uptake of smoking among young people and reducing the smoking rates of all New Zealanders.

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Eric Crosbie: Save lives and don't buckle to tobacco industry on plain packaging

Eric Crosbie is a PhD student at the University of California, Santa Cruz. He visited New Zealand in early June as part of his research into the influence of tobacco companies on political process.

During his time here he presented seminars in Auckland and Wellington at the invitation of ASPIRE.

In March 2011, the Government committed to becoming the first country in the world to be smokefree by 2025, an innovative goal to reduce the smoking prevalence to lower than 5 percent.

To help achieve this the Government introduced tobacco plain packaging legislation in April 2012.

Australia became the first country to enact plain packaging in November 2011, taking 19 months to bring the legislation to completion.

It was followed earlier this year by Ireland (22 months) and the United Kingdom (35 months). The legislation in New Zealand is still awaiting its second reading, after more than 38 months, with no clear date from the Government on when it will proceed.

To understand the lack of progress in New Zealand it is imperative to recognise the importance of tobacco industry delay tactics.

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The Smokefree Coalition maintains political neutrality throughout all communications. We do not endorse or make donations to any political party.
We support Government's commitment to making Aotearoa New Zealand a smokefree nation by 2025.